Work closely with CEO and teams to optimize sales performance with a focus on growth marketing. Build, lead and manage teams including relationships with agency partnerships. Establish goals, manage budgets, and own reporting for the organization and for all brand partners.

Position our firm to scale with incredible customer and revenue growth for e-commerce. Ensure progressive growth marketing initiatives and continuously improving upon customer journeys. Implemented full funnel marketing strategies with an emphasis on paid advertising, email marketing, and retention efforts via subscription and loyalty programs.

Manage partner relationships with licensors to build scalable marketing campaigns. Design and coordinate full-stack marketing initiatives (media buying, PR activities, traditional and digital advertising, SEO/SEM, and integrated digital marketing campaigns). Develop and implement marketing strategies for GTM initiatives driving brand awareness.

• Managed end-to-end launch process and management of subscription program in July 2021.
• Grew revenue in by 182% during 2020-2021.
• Helped to increase company valuation by 40% in 2020.

Progressively promoted from an individual contributor to management, and later transferring to a more technical, strategic, and technical role with the IT team.

Implemented holistic marketing and automation strategies for the Education Foundation (EF) focusing on GTM for products, courses/webinars, and conferences. Managed digital marketing efforts through social and email marketing, SEO/SEM with CRO. Developed and maintained an 18-month marketing strategy supported by content development, and automated workflows (lead gen and email flows) to attract and retain members. Manage/individually contribute to UI/UX design for conference/course landing pages as well as wireframing and building custom templates. Procured talent, directed creative projects, supported business development, and nurtured partnerships. Lead the EF Numbers Team to determine projected growth, track analytics to ensure data-driven decision making.

As a solutions engineer, collaborated with stake holders, SMEs and development teams to establish technical/business requirements and provide training for the Salesforce and Pardot migration and upgrade project. Provide UI/UX support/guidance for website redesign and migration to Salesforce platform.

• Acquired Google Ad Grant ($10k/month); average 5% conversions/month
• 2019 CalCPA Leadership Institute Graduate
• Served as SME and technical liaison for CalCPAs Communications, EF, and IT oversight committees operated by CalCPA board and association volunteer members.

Work with start-up and SMB by assessing business needs though competitive analysis/market research and defining solutions/strategies to meet desired outcomes with cross-functional alignment.

Services: marketing consulting, digital auditing, SEO/SEM, UI/UX/CX frameworks, customer journey mapping, content management, social media marketing, email marketing, positioning, reputation management, and sales enablement.

Clients: Cane Bay Partners, Fiesta Beach Travel, LLC., Strategic Link, Underground Utilities, Vizicom, Inc.

Manage demand and lead generation campaigns focusing on SEO/SEM. Manage content development, email marketing, and analytics. Provide support with market research and identifying opportunities in target markets.

• Demand and lead generation through landing pages yielded a 7.5% conversion rate average.
• Promoted web properties landed within the top 8 results (SERP) for organic search.
• Manage targeted email marketing campaigns that yielded an average 22-30% conversion rate.

Managed product photography, weekly e-blasts, e-commerce merchandising, tracking website analytics, and monitoring consumer engagement across channels.